Marketing peril – drawing conclusions based on your own bias
We’re all prone to it. I give you an example; there is clear evidence that people are moving from watching television to spending more time online. No argument there. But then I read a post by Seth...
View ArticleRead this blog on your mobile
Ok, following closely in the footsteps of fellow Australian blogger Stan Lee from BrandDNA, you can now read this blog a little easier on your mobile: http://marketingandbranding.mofuse.mobi Browse...
View ArticleAccident or marketing strategy?
Google’s Chrome browser needs more polish – BizTech – Technology – theage.com.au “The browser was released this week after Google accidentally sent a comic book explaining Chrome’s features to a...
View ArticleHow much do you focus on competitors?
It’s an interesting question. After all, our customers see us both and make their decisions accordingly. But where do you stop? How much information is enough, and how much is too much? It’s quite easy...
View ArticleAge of Conversation 2 – The Rising Water Level of B2B Marketing
Where we had 100 people collaborating on the first book, “The Age of Conversation”, the sequel, “The Age of Conversation – Why don’t they get it?” involved 237 people from around the world. My...
View Article“unsubscribe” – when we hit the “off” switch
I just read a blog post by a well respected author making a couple of good points about email marketing and the importance of the subject line and signature. Good information, but the post was 1,400...
View ArticleMerry Christmas everyone, and a peaceful and safe 2009
There are always plenty of things to worry about, but for the next few days I hope you enjoy the simple pleasure of spending time with friends and/or family. Let’s make it a cracking 2009. Merry...
View ArticleSocial media in B2B – who is reviewing your product?
If there is one thing unique about B2B purchasing, it is the time and resources people devote to evaluating a potential purchase. Now imagine you are launching a new product. A good launch is one of...
View ArticleYoutube tells you what part of your video people like
I haven’t used Youtube very much, but I suspect I will use video more and more in the future as it will become increasingly popular in B2B marketing. My use to date has been to post little video’s of...
View Article11 ways to make your online life easier
Over the years, I’ve used (and abandoned) literally dozens if not hundreds of online and offline software applications to help me deal with information overload, get things done, or simply play. Here...
View Article“My 6 year old son could have done that”
Anyone in marketing dealing with branding has heard that one before. About a logo design. About a tag line. Most of the time, it is very hard to argue the point. When you look at the final product of a...
View ArticleBing vs Google – side by side
Here is a great idea: someone created a site that let’s you search one term and brings up Google and Bing side by side. The moment I saw this I realised why I liked Google so much. First, have a look...
View ArticleFood for thought – differentiating in a commodity market
A quick story about fresh food and little Aussie battlers. In Australia the groceries business is largely controlled by two players, Coles and Woolworths. There are many things wrong with that. For...
View ArticleWhat has changed in the past 4 years in B2B marketing?
Change is not always obvious when you’re in the middle of it. Looking back over the past few years, here are a few things that I’ve noticed:Marketing automation and lead nurturing has replaced old...
View ArticleAgile in marketing- is SCRUM a new way for marketing project management?
“90% of our activity is in execution” (Even for those that do take strategy seriously). What holds you back more than anything in executing on your plans? My guess is that it probably somewhere between...
View ArticleAgile in Marketing – Part 2: in action
“So we thought we’d try SCRUM in marketing.The goal was to have a team that collaborated from the planning through to execution, deliver more value more rapidly and to be more responsive to a our...
View ArticleSelf education of B2B buyers? It’s only half right
It is now common belief among B2B sales and marketing folks that our B2B buyers self educate online, having made up their mind pretty much before a sales person is even in the picture. That idea itself...
View ArticleThe ONE thing to do when you write a marketing plan
There is no question that marketing planning has become a lot harder over the years. For one, digital media, including social have added a whole new layer of complexity but many business now also work...
View ArticleWrite like Hemingway, market like a boss
How important is good writing in B2B marketing? If it was important before, it’s even more important now. I’ve come across something that may just help you along. The amount of information created...
View ArticleIs LinkedIn killing The Goose That Laid The Golden Eggs?
I joined LinkedIn early on. Here was a professional networking app that mirrored personal relationships in a way that I felt really comfortable with; I connect only to people I know, only they can see...
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